Tuesday, February 15, 2011

Monsters of Meme

This is my vote for album most likely to go viral in 2011. I know albums don't normally do that, but take just one listen to Monsters of Meme, Foxdye's follow-up to last year's phenomonal M4g1c47 G71mm3r1ng R41nb0w and I think you'll see what I mean.
The way that this album differs from other Foxdye albums is that she's made her hyper-random style of songcrafting a little more conceptual. In short, she's created her own memes. Instead of it just being an "all of pop culture, in a blender" sort of thing, a lot of the samples used this go around are strategically placed throughout the album and, if you embrace the joke, it's suddenly like you're part of the club. There's a particular idiomatic dialect and you know the language. In this way, the in-your-face aggression of the music is turned toward a deeper cause of unification and connection (just maybe?). And the pool of people raised in the internet-obsessed age who are looking for the combination of aggression and connection runs deep.
There are moments that defy Foxdye expectations at the end of the disc- the hauntingly sparse IDM track, "Sauerkraut," and the shimmery lushness of "Spider's Web," which is a fun peek into the other side of her music.
But the hit is, clearly, the title track. Links to this song will certainly get posted on Facebook from this moment forward into eternity and endless "LOL" comments await.
Foxdye- Monsters of Meme (Monsters of Meme comes out Feb 19th on Fkdp Records)